When it appears that social media dominates the web, you might wonder, “Do I really need a website?” I’m here to tell you why the answer is yes.
In 2019, 70–80% of consumers conducted internet research before visiting a business or making a purchase; small businesses without websites risk losing this percentage of clients. Having your own website became even more important the next year when the world suddenly wanted more online presence than in-person presence.
If you’re still not convinced and want to learn more about the benefits of websites over social media profiles, read on! Here are the top five reasons you need a website in 2024.
1. Having a website boosts trust and gives you a professional appearance
Without a well-designed website, most customers won’t trust a firm. Having a current, well-maintained page that appears in search results and is updated frequently instantly increases confidence. Having all the information they require in one location and increased trust from potential consumers.
We expect businesses to be online in the digital age. Every local business, regardless of size – from a mom-and-pop shop with a basic one-page website to a large company needs a website. A well-designed company website lends legitimacy to your brand in a way that other social media platforms cannot.
Having a personal website is the most professional method to stand out from the crowd if you don’t own a business and are thinking of setting up a space for your portfolio to display your work or something that reflects you to send to recruiters when seeking for a job.
2. Having a business website will boost conversions and bring in more clients
Websites with good optimisation can appear on Google’s first page, drawing in new clients who weren’t specifically looking for you but were merely doing research on a subject. Your website is far more likely to be found by accident than a social media profile. Additionally, having a professional website for each party involved makes it easier to compare you with any rival firm or offer.
A website keeps your company in the forefront of customers’ minds even outside of regular business hours because it is accessible from anywhere in the world, around the clock. Websites increase your visibility and continuously promote you.
3. Creating a website is less expensive than you expect
I’m delighted to inform that you are mistaken if you think that getting a website is expensive! For less than R6000, you can get a basic website with all the bells & whistles! (see below for the winter special on web design that we offer)
4. A website gives you full control over the medium
This rationale has two sides to it. The first is the right to free speech on websites. Your social media presence cannot be as fully customised. Every one of your resources needs to be in the same format as everyone else’s. A website is the way to go if you truly want to stand out. You may display your brand’s voice and personality and convey it in a unique way thanks to the complete design freedom.
The other side of ‘full control’ is that a webpage is your owned media. You don’t have to follow the ever-changing rules of social platforms, and while the platforms themselves come and go (remember MySpace?) your website can stay in business forever. Also, any Internet user can engage with your website without creating an account.
5 Websites are the hub of all marketing activities
A website may be the first location where prospective clients engage with you and learn about your company.
It could even be the last page customers visit before making a purchase, as they were redirected from an email, a Facebook ad or an Instagram post. Perhaps they want to get your emails and are visiting your site to sign up.
Someone driving by your facility taps the Google Maps pin, which takes them to your website, where they can view pricing or menus.
It’s possible that they entered your URL from a real business card into their browser. Alternatively, they “clicked the link in the description below” to receive a coupon code for your brand-new online course after viewing your YouTube video.
Regardless of whether your company is online or off, all of your marketing initiatives should originate from and lead to your own beautiful, educational webpage.
Know You Know
I hope these five easy reasons have answered questions regarding having a professional website for your business. If you don’t have a basic website, you’re missing out on a huge opportunity to improve your internet reputation.
The sooner you build one, the more customers will believe your brand. This is an easy and inexpensive strategy to raise revenue, improve your company’s credibility, and establish your position in the industry.
Special Winter Offer: During the month of July, we offer a complete website for only R4995 (once-off). Email Us to take advantage of this great offer!
Source: WebGenix Web Design